Introduction A company was started at Alexandria, Spain for Spanish accessories and clothing by Rosalia Mera and Amancio Ortega in 1975 and is known as Zara. Its Zaras specialty and talent to produce a fashionable and new product in two weeks for that it is known as production with fast fashion. Now the company’s products are designed by proper group of designers in spite of doing independently. Statement of Marketing Goal The company has a goal to achieve $5 million as online revenue.Zara is focusing on the customer ship to achieve there level maintained by the management and also targeting on the lifestyle and moderation of the customers. For the change and to be different from others every month company changes the clothes in their stores. Zara SWOT Analysis Strength. • The company Zara develops the designs of its own instead of adopting or copying from the other retailers.

Nlt Bible Rapidshare more. • At all the stores of the company comments are taken by the customers and are then it is followed by the company. • Zara sells its commodities on its own stores instead of vendors.

International marketing, zara 1. Internationalisation of spanish fashion brand zara abstract. Internationalisation of spanish fashion brand zara introduction. Case STUDY Zara is the flagship brand of the Spanish retail group, Inditex SA, second and third day it starts to look stale, but customers may.

• The designs made by the company are according to the fashion and if the product is not sold after a month then those clothes are discontinued for selling. • Company manufactures the products at low cost in results of which sell it at very reasonable prices. Weaknesses • No special advertisement plan is followed by Zara in result of which people doesn’t get awareness of its new products. • Online strategy followed by Zara is very weak and orders are not taken online. • Most of the products produced by brand Zara are similar with the competitor Hennes and Mauritz(H$M) Opportunities • As the company is doing its expansion in America, Africa and Asia which helps in promoting its brand name. • If the company enhances its online services then the company experiences high sales. Dance House Vol 1 Nexus Er on this page. • Because of the acquisition of different companies Zara enjoys its popularity in the international market.

Code Alarm 1051 Manual. Threats • In global market Zara is suffering a lot because of its competitors like Hennes and Mauritz (H&M) and GAP. • Shortage of losses and natural disasters are always the main threats faced by the companies.

• Because of the manufacturing of commodities in Spain, the company may raise the price level. • Fluctuation in the currency of Europe is the problem in the success of the company as compared to others.

Who are competitors? Zara is facing a very tough competition by the following; • Hennes and Mauritz (H&M) • GAP • Mark and Spencer (M&S) Marketing Objectives for the Project As for as the market is concerned, for the last few years it is going on constant changes along with the introduction of different concepts. Some of the merchants are selling their products at large profits, in this situation Zara provides its products with comparatively low prices which attracts the customers towards them. Overall Objective Overall objective of Zara is to produce high quality products at a very reasonable price and sells them by its own stores that are located at the commercial places by offering very fashionable prices and up to date stock. The main concept of Zara is to offer the sales of about 58% men’s clothes, 22% of women and children with 20%.Another objective of zara is related to management, whom there’s given an open hand to take decisions at their own capability and independently.